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BRAND & MARKETING

MARKET INSIGHT & CUSTOMER FOCUS

We understand the markets in which we operate and the needs of our customers – in both industrial applications and the creative sector. Our close connection to industry experts enables us to identify trends early and to develop solutions precisely aligned with real‑world requirements.

This enables us to provide:

  • Targeted product development driven by market reality and user needs
  • Tailored customer solutions grounded in expertise and practical application
  • Genuine dialogue on equal terms supporting mutual understanding and long-term collaboration 

SHARING KNOWLEDGE & INSPIRATION FOR PRINTING INKS AND CREATIVE COLORS

With in-depth, inspiring content on social media and our website, we show how our products can be used, what possibilities they offer, and which trends shape the market.

Our product experts, along with our global sales and service teams, are available in person and at international trade fairs. Whether on site or by phone, we provide comprehensive advice on applications, trends, and technical requirements.

This dialogue builds long-term relationships founded on trust and professional expertise.

Why brand & marketing matter to our partners:

  • Orientation and trust in a complex product world
  • Clear market recognition through a consistent brand presence
  • Effective sales support through consistent materials
  • Enhanced product value, contributing to stronger competitive positioning
  • Relevant, practical content that supports distributors in consulting and selling


For our partners, this means:
Greater confidence, increased visibility, and a solid foundation for shared growth.

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A STRONG & CONSISTENT BRAND

Marabu stands for four core values that guide our actions: Safety, Quality, Sustainability, and Innovation. These principles shape our decisions and are reflected in every detail of our work.

Our modern Corporate Design ensures a consistent and recognizable brand presence across all channels:

  •   Website
  •   Social media
  •   International trade fairs
  •   POS presence in the creative sector
  •   Product packaging and technical documentation
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Consistency creates trust – 
The basis of our brand management.